Billboards for Yancey Bros. Co.
While working as a Social Media Marketing Intern at Yancey Bros. Co., I had the opportunity to create billboards that are focused on recruiting efforts for the company. With the company’s billboards, we like to keep the wordage simple, so it’s easy to remember in passing. Below is the first billboard I ever made, along with the most recent one.
This billboard was created for the career fair event in April 2022. This was my first ever billboard, so it was pretty exciting to see it displayed on my way to work! What I like most about this design is how I included a picture of a technician to make it pop more. I also followed the company’s branding guidelines with this design. Overall, I was pretty happy with this billboard!
This is the last billboard I completed in April 2023! I included a picture of a technician to make it more visually appealing and to make it stand out. The company likes to promote “We build Georgia”, so with this billboard I wanted to have some sort of emotional appeal to catch the audience’s attention. I feel like this wording helps to give a sense of purpose, like working for the company makes you a part of something bigger than yourself. Readers feel they can build their career while contributing to the building of the state of Georgia. Overall, the design was pretty simple and aligns with the branding guidelines.