Madison Taylor Edwards

Advertising | Marketing | Public Relations

About Me

Madison Edwards recently graduated from Kennesaw State University with a Bachelor's Degree in Public Relations. While at KSU, she was actively involved in the Kappa Delta Sorority, holding various leadership roles such as Executive Director of Philanthropy & Community Service and Marketing & Recruitment Assistant.

Currently, Madison works as a Marketing Associate at Stratus Property Group, where she manages marketing materials, digital marketing, website development, and overall brand image. Before this role, she gained valuable experience through internships at Michael Mackenzie Community, a marketing agency, and Yancey Brothers Company, a Caterpillar heavy equipment dealer in Georgia.

During her leisure time, Madison enjoys quality moments with her family, friends, and her dog, Livi. She is a passionate Alabama football supporter and an avid reader. Additionally, Madison actively participates in Cross Point City Church.

 My Experience

  • I currently have over two years of experience with the use of managing professional social media accounts along with over 12 years of personal use.

    I have created and implemented social media marketing strategies to help increase engagement, impressions, reach and determine target audiences. I have generated growth on existing and new social media platforms to help bring awareness to organizations and reach organizational goals.

    I have professional and personal experience in the use of LinkedIn, Instagram, TikTok, Facebook, and YouTube. I have streamlined the reporting of social media KPIs for each social platform which included followers, engagement and impressions.

  • I have created social media calendars to help organize content on a monthly basis; this includes planning out anything from national holidays, social media holidays, blog posts and other content. I focus on developing fresh and creative content to ensure alignment with current social media trends. I create engaging content through the use of branded photos, videos, graphics and gifs. I have proficient skills in Adobe Creative Suite and Canva where in I create engaging graphics and other content.

  • I have experience in the use of social media advertising on Instagram, Facebook, TikTok, LinkedIn and Youtube. I have implemented social media marketing campaigns to help organizations reach their desired goals. I report all KPIs and monitor the advertisement's performance. I have advertised various recruitment opportunities, events, and products through social media. I have created other advertising materials such as flyers, banners, and logos. I have also advertised career opportunities and events on billboards.

  • Social media is the perfect tool to use to support recruiting efforts based on organizational needs. I have experience in using social media platforms to grow organizations and bring awareness to career opportunities. I have used social media in the promotion of career events as well as in creating and bringing awareness to specific jobs. I have used platforms such as Facebook, Instagram, TikTok, Linkedin and YouTube to promote and advertise career opportunities.

    While working as the Social Media Marketing Intern at Yancey Bros. Co., the company experienced a 30% lift in employee referrals across the business due to the use of social media videos being embedded into HR’s monthly newsletter.

  • I was employed with Yancey Bros. Co. as a Social Media Marketing Intern from September 2021 to May 2023.

    I then accepted a position with Michael Mackenzie Communications as a Marketing Intern, in May 2023.

    I am now the Digital Marketing Intern for Stratus Property Group.

 Published Press Releases

Published press releases for Stratus Property Group and Stratus Development Group.

Certifications

Google Search Ads Certification

Fundamentals of Social Media

Social Media Marketing: Strategy & Optimization

Google Analytics Certification

Social Media Marketing

One of my main goals is to expand my knowledge and experience within the marketing field. It’s important to me to further my education by acquiring different certifications and taking educational courses. I plan to pursue a Master’s degree after completing my undergraduate degree. 

For my career, I hope to acquire additional experience in the marketing field in order to determine the best fit for me. One of my goals is to help organizations develop and apply strong marketing strategies that help them achieve their organizational goals. Overall I want to help organizations expand their awareness, increase their revenue and grow their business. 

Career Goals