Madison Taylor Edwards
Advertising | Marketing | Public Relations
About Me
My name is Madi Edwards and I am currently a senior at Kennesaw State University. I am expected to graduate in December 2023 with a Bachelor’s Degree in Public Relations. I am currently seeking a full-time career in the marketing or public relations field.
I recently accepted a new position at Stratus Property Group as a Digital Marketing Intern. Prior to joining Stratus, I was the Marketing Intern at Michael Mackenzie Communications, where I focused on social media and creating marketing collateral for multiple different clients. I also gained valuable skills during my time as the Social Media Marketing Intern at Yancey Bros. Co. This experience provided me the opportunity to hone my skills in social media marketing, content creation, and the implementation and execution of various marketing campaigns.
In my free time, I enjoy taking on different leadership roles within my sorority. I serve as the Director of Philanthropy and Community Service for Kappa Delta. In this role, I direct all the organization’s philanthropic events and bring awareness to their philanthropies through social media and campus PR events. I also serve as the Primary Recruitment and Marketing Assistant, where I am responsible for managing membership during sorority recruitment as well as assisting with the organization’s social media accounts.
My Experience
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I currently have over two years of experience with the use of managing professional social media accounts along with over 12 years of personal use.
I have created and implemented social media marketing strategies to help increase engagement, impressions, reach and determine target audiences. I have generated growth on existing and new social media platforms to help bring awareness to organizations and reach organizational goals.
I have professional and personal experience in the use of LinkedIn, Instagram, TikTok, Facebook, and YouTube. I have streamlined the reporting of social media KPIs for each social platform which included followers, engagement and impressions.
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I have created social media calendars to help organize content on a monthly basis; this includes planning out anything from national holidays, social media holidays, blog posts and other content. I focus on developing fresh and creative content to ensure alignment with current social media trends. I create engaging content through the use of branded photos, videos, graphics and gifs. I have proficient skills in Adobe Creative Suite and Canva where in I create engaging graphics and other content.
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I have experience in the use of social media advertising on Instagram, Facebook, TikTok, LinkedIn and Youtube. I have implemented social media marketing campaigns to help organizations reach their desired goals. I report all KPIs and monitor the advertisement's performance. I have advertised various recruitment opportunities, events, and products through social media. I have created other advertising materials such as flyers, banners, and logos. I have also advertised career opportunities and events on billboards.
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Social media is the perfect tool to use to support recruiting efforts based on organizational needs. I have experience in using social media platforms to grow organizations and bring awareness to career opportunities. I have used social media in the promotion of career events as well as in creating and bringing awareness to specific jobs. I have used platforms such as Facebook, Instagram, TikTok, Linkedin and YouTube to promote and advertise career opportunities.
While working as the Social Media Marketing Intern at Yancey Bros. Co., the company experienced a 30% lift in employee referrals across the business due to the use of social media videos being embedded into HR’s monthly newsletter.
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I was employed with Yancey Bros. Co. as a Social Media Marketing Intern from September 2021 to May 2023.
I then accepted a position with Michael Mackenzie Communications as a Marketing Intern, in May 2023.
I am now the Digital Marketing Intern for Stratus Property Group.
Published Press Releases
Published press releases for Stratus Property Group and Stratus Development Group.
Certifications
Google Search Ads Certification
Fundamentals of Social Media
Social Media Marketing: Strategy & Optimization
Google Analytics Certification
Social Media Marketing
One of my main goals is to expand my knowledge and experience within the marketing field. It’s important to me to further my education by acquiring different certifications and taking educational courses. I plan to pursue a Master’s degree after completing my undergraduate degree.
For my career, I hope to acquire additional experience in the marketing field in order to determine the best fit for me. One of my goals is to help organizations develop and apply strong marketing strategies that help them achieve their organizational goals. Overall I want to help organizations expand their awareness, increase their revenue and grow their business.