With over two years of professional experience managing social media accounts and more than 12 years of personal engagement, I specialize in crafting and executing social media strategies that drive growth and visibility. My expertise lies in increasing engagement, impressions, and reach, while effectively identifying and targeting specific audiences to align with organizational goals.

I have successfully grown existing social media platforms and launched new ones, boosting brand awareness and expanding reach across various channels. I am skilled in managing LinkedIn, Instagram, TikTok, Facebook, and YouTube, both personally and professionally, ensuring content is tailored to each platform’s unique audience.

Additionally, I streamline social media reporting, analyzing key performance indicators (KPIs) such as followers, engagement rates, and impressions to optimize content and strategy for ongoing improvement.

I specialize in developing well-organized social media calendars to plan and schedule content on a monthly basis, incorporating key dates like national holidays, social media observances, blog posts, and other relevant content. My approach focuses on crafting fresh, creative content that stays aligned with current trends and resonates with target audiences.

I create engaging visuals using branded photos, videos, graphics, and GIFs, ensuring content is both captivating and on-brand. With advanced proficiency in Adobe Creative Suite and Canva, I design dynamic graphics and multimedia content that drive engagement and enhance brand visibility across platforms.

I have extensive experience running social media advertising campaigns across platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube. I specialize in designing and executing campaigns that align with organizational goals, driving awareness and engagement.

I track and report key performance indicators (KPIs) to monitor campaign performance and ensure objectives are met. My advertising efforts have included promoting recruitment opportunities, events, and products, as well as designing additional materials like flyers, banners, and logos. Additionally, I have managed billboard advertisements for career opportunities and events, expanding brand visibility in diverse formats.

Social media is a powerful tool for supporting recruitment efforts and increasing awareness of career opportunities. I have extensive experience leveraging platforms like Facebook, Instagram, TikTok, LinkedIn, and YouTube to promote job openings and career events, driving engagement and attracting top talent.

During my time as a Social Media Marketing Intern at Yancey Bros. Co., I helped the company achieve a 30% increase in employee referrals by integrating social media videos into HR’s monthly newsletter, successfully enhancing recruitment efforts through compelling, shareable content.

Here’s the updated work experience section with your current role as a Marketing Associate:

Marketing Associate
Stratus Property Group – Atlanta, GA
January 2024 – Present

• Write and distribute press releases, increasing media coverage by targeting appropriate outlets

• Manage and brand social media accounts for multiple properties, boosting online engagement and visibility

• Launch marketing campaigns for new student housing communities, including websites, social media content, and branded merchandise

• Develop and execute social media advertising campaigns, generating leads and driving conversions

• Conduct market and competitive research to ensure targeted audience reach and competitive advantage

• Coordinate resident events and partner with local businesses to increase community engagement and brand awareness

• Onboard and mentor marketing interns to ensure smooth execution of strategies and campaigns

• Produce and distribute targeted marketing emails to promote listings and recent closes

Marketing Intern
Michael Mackenzie Communications – Roswell, GA
May 2023 – December 2023

• Authored and published monthly blogs to increase website traffic and online visibility

• Conducted competitive research and provided actionable insights to inform client strategies

• Designed tailored social media content, ensuring brand consistency and increasing audience engagement

Social Media Marketing Intern
Yancey Bros. Co. – Austell, GA
September 2021 – May 2023

• Managed social media campaigns across Instagram, LinkedIn, and TikTok to increase brand awareness

• Produced engaging content, including social media videos, leading to a 30% lift in employee referrals

• Boosted platform-specific engagement, growing LinkedIn followers by 64.4% and Instagram by 13.7%